Goal

Goal is the a flagship education programme supported by Standard Chartered Bank. A global initiative to tackle inequality and promote economic inclusion. Through sport and training, Goal equips girls with the confidence, knowledge and skills they need to be economic leaders in their families and communities.

The programme is designed for girls ages 12-18 who are living in underserved communities and since 2006 has reached more than 480,000 girls and young women globally.

We were tasked with creating an exciting, aspirational and strong visual identity. To refresh and reflect the evolution of Goal and its renewed vision of supporting girls and young women to transition from education to income generation.

Our services:

Brand Identity
Art Direction
Logo Design
Print design
Merchandising